Shot on. Sony FS5
Format. Online Videos & Earned Media
A HSBC fraud awareness campaign featuring Rachel Riley and her deep fake.
Rachel had no idea what the campaign would consist of, only that it would help in the fight against fraud. We then revealed that we had stolen her identity using a deep fake and told the world she was bad at maths.
Summary article on CREATIVE MOMENT
Case Study Video:
Production Company. IPG DXTRA